Shop owners, who are new to e-commerce and want to enlarge their range to customers online, are often afraid of the implementation and handling of administrative e-commerce shop systems. Therefore the main goal should be simplicity.

Very often e-commerce solutions are extensive and offer a lot of extra functionality, so new users may feel overwhelmed by its complexity. The customer working with our system should say: “It’s easy, I can manage it! “and not “Can you please explain …”.

Shop operators and customers should find a platform which comprises both depth and a clear scheme.

The idea to keep it simple sounds easier than actually keeping it simple. Developers grow up with their development and want to improve it over and over. They know every “corner” of their program and want to extend its functionality. In doing so they always keep overview over their creation, but forget that a user doesn’t have that insight and experience and is soon overchallenged.

Tom

The Person behind: Tom Gruner is a 21 years old “engineering management”- student and an intern at igniti GmbH. He is a member of the igniti taskforce for this project.

Tags: goals, project, vision

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